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Mark of Excellence winners help get bottom-line results for clients. (awards, personnel)(Brief Article)
JAY SILVERMAN

Winners are recognized for marketing campaigns that achieve bottom-line results while creatively using a variety of marketing elements. These elements may include research, advertising, public relations, sales promotions, direct mail, pricing and distribution strategy.

The winners of the highly coveted awards, announced by emcee/anchor Lydia Kulbida of WNYT/Channel 13 were:

* GlobalSpec.com, with marketing partner Media Logic, for. its "Branding Identity Program."

* Capital District Physicians' Health Plan, with marketing partner Fair-brother and Company, for its campaign, "The Right Ingredient."

* Mercycare/St. Peter's Cardiac Care Center, with marketing partner Media Logic for its campaign, "Great Hearts."

* The Crisis Program, with marketing partner Sawchuk, Brown Associates, for its campaign, "Face It. Fund It. Fix It."

* MVP Health Plan, with marketing partner Media Logic, for its "Vermont Campaign."

Bill Dake, president of Stewart's Ice Cream Shops, was presented the third annual Marketer of Excellence award by past award recipient Wally Altes, president of the Albany-Colonie Regional Chamber of Commerce.

The Marketer of Excellence award recognizes a member of the area marketing community who has made outstanding efforts in the field. Dake was cited for developing and enhancing Stewart's innovative marketing campaigns. From the famous "Hi, I'm Susan," campaign to the company's introduction of the "Make Your Own Sundae and Make Your Own Coffee" concept, Bill has encouraged his team to defy the odds, a strategy that has led to the company's success.

Congratulations to all the winners arid finalists for their excellence and efforts.

Dingbats & Bullets

People: Allison Lee is named executive director of the Albany-based Association of Public Broadcasting Stations of New York. Most recently she was a program director for the U.S. Department of Housing and Urban Development ... Ralph DiCocco joins Imagine That Communications of Saratoga Springs as creative director. Most recently the senior art director at Winstanley Associates, he is an alumnus of Pratt Institute ... Kelliann Cummings is public relations coordinator for Friends of Olana. The freelance writer is a graduate of St. Lawrence University ... Carrie Sankowski is associate media relations coordinator at Harbour Media Relations. Sankowski comes to Harbour from WAGM-TV in Maine, where she was an anchor/reporter. She holds a bachelor's degree from Syracuse University ... Amin Yusuf Marts joins Media Logic as an MIS technician. Most recently, he was a consultant for Creative Technologies and worked at Rensselaer Polytechnic Institute, where he created departmental ASP Web sites and data-.bases. He will receive his bachelor's degree in May from The College of Saint Rose ... Todd Baker is named technical writer for Documentation Strategies. Most recently a documentation manager for Aptis Software, he is a graduate of SUNY Empire State College.

Clients: Harbour Media Relations played major roles in the success of three client campaigns: Folgers Coffee's 150th anniversary, with its centerpiece jingle-singing contest; two successful video publicity campaigns for Pokemon; and the American Diabetes Association's awareness campaign ... marketing consultant Merilee Marsh presented marketing workshops and seminars on how to market consultant services for participants from nine Russian cities while on assignment in. Moscow for Counterpart International ... Smith Mumford brings Med Works Media of New York City, a national publisher of medical journals, into its client list.

Honors: Smith & Jones wins the highest award in the consumer decision-making category of the National Health Information awards for Vassar Brother Hospital's quarterly publication, 98.6. Smith & Jones also was honored with a Circle of Distinction award for "Zero2Nine, the Painless Guide to Pregnancy and Childbirth," a CD-ROM produced for Vassar Brothers Hospital ... Deb Morris, director of public affairs and special promotions for WNYT/Channel 13, is the new Ad Club president. She moves up from second vice president, replacing Christine McDonald who relocated to Sacramento, Calif.

Calendar: The Capital Region chapter of the Public Relations Society of America will host a morning program Oct. 30 at The Desmond Hotel. Registration for "The Making of a Company: Starbucks Passion; Culture and Community." will begin at 7:30a.m. The cost is $12 for members, $16 non-members, including continental breakfast featuring Starbucks coffee. The presentation will be from 8 to 9 a.m. For more information, call 449-3000.

Other: Eric Mower and Associates' Albany office moved to larger offices at 7 Corporate Woods Boulevard. EMA's other contact information remains the same. The direct mail piece sent by the agency was creative and marvelous-a small square box containing a print announcement with a "follow the bouncing ball" theme, a small rubber ball and a digital chip that "sang"... just in case anyone misunderstood what I meant when I said that job titles at Smith & Jones were "nutty," I meant that they were fun and different ... Word Management Corp. moved to new offices at 136 Everett Road, Albany, 12205-1418. The phone is 482-8659, the fax is 489-4856. The Web adress is www.wordman.com Dill Design opens at 9 Irving St., Albany, 12202. The phone is 433-0918. The fax is 433-2699. The Web address is www.dilldesign.com.

Silverman, a former advertising and public relations executive,



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